3 resultados para Consumer Satisfaction
em BORIS: Bern Open Repository and Information System - Berna - Suiça
Resumo:
High variety assortments are a double-edged sword. On one hand perceiving large variety is attractive, on the other hand choosing from it can cause perceived choice difficulty. Using mass-customizations tools our two studies show how both antipodal processes jointly determine consumers’ satisfaction with the customized product.